Passero’s 2024 Strategic Expansion into Sanitaryware

In 2024, Passero Vitrified LLP marked a major milestone in the ceramic and building materials industry with the establishment of its second manufacturing unit, Passero Bath LLP. Located in Sartanpar, Gujarat, this new facility represents the group’s strategic expansion into premium sanitaryware and modern bathroom solutions, further strengthening Passero’s presence across the architectural materials ecosystem.

The launch of Passero Bath LLP complements the group’s well-established expertise in vitrified tile manufacturing, allowing the brand to deliver cohesive design solutions that extend beyond flooring and wall surfaces.

Expanding Capabilities with Specialized Manufacturing

New Specialization: While Passero Vitrified LLP is recognized for its high-quality Glazed Vitrified Tiles (GVT) and innovative surface collections such as Carving and Lapato, Passero Bath LLP focuses exclusively on contemporary sanitaryware and bathware designed to meet modern functional and aesthetic expectations.

Comprehensive Solutions: With this expansion, the Passero Group now offers a true “one-stop solution” for architects, interior designers, and developers— delivering everything from large-format 600x1200 mm vitrified tiles to complete, coordinated sanitary and bathroom solutions under one trusted brand.